Chart-topping sensation The Weeknd is making his first foray into the fashion industry with a new menswear collection at H&M.
The Spring Icons collection is a 25-piece capsule collection that includes hoodies, oversized tees, chinos (really?) and a staple bomber jacket, all emblazoned with his "XO" signature.
“For my generation, the bomber jacket is like a replacement for the suit jacket,” the Canadian singer told Billboard. “It's a piece that men wear every day, and it's something that I would wear for any occasion, whether it's on the street or going to an awards ceremony. For me, bomber jackets are smart, but they are also street and have a lot of attitude.”
I mean, bomber jackets were all the rage in 2015 and early 2016, but I guess.
Anyway, we'll see if he opts for the bomber jacket over a suit jacket later this month when he attends the Grammys with his new beau Selena Gomez.
The collection launches March 2 in-store and online. Check out a preview below.