The Weeknd is the new king of Spotify.
Related: The Weeknd's 'Starboy' Aims For No. 1 Debut With 400K In Sales
The company hasn't divulged the exact number yet, but to put things into perspective, Justin Bieber set the record nearly a year ago with 36 million single-day streams.
Top industry execs chime in.
Monte Lipman, Chairman & Co-Founder of Republic Records tells HypeBot: “Spotify’s continued support of The Weeknd has now reached historic proportions and also reinforces the tremendous growth of global streaming."
Related: Taylor Swift And Adele Will Include Spotify On Future Album Releases
Spotify's Global Head of Creator Services, Troy Carter had this to say: "we're proud to have partnered with The Weeknd, his management and Republic Records on a phenomenal album. We look forward to breaking even more records together in the near future."
Stream Starboy here: