Taylor Swift makes history!
Swift might be the most business savvy pop star in the game. She bundled Reputation with ticket sales for her upcoming tour, launched two different Target-exclusive magazines that included the album and on the last day of the charting week, discounted the price of those zines to entice the final stragglers to shell out.
It worked. According to BuzzAngle Music via Variety, Swift sold 1.28 million in pure album sales. There is a limited amount of audio streams to be accounted for, which could bump that number to 1.29 million. *If* that's the case, Swift just scored her biggest debut week ever (1989 sold 1.287 million copies in its opening week).
That means Reputation is the best-selling album of 2017 and will give Swift her fourth No. 1 album. She's the only artist to have four different albums sell a million copies in a week since 1991.
We'll have to wait for Billboard to confirm these figures, but early estimates predicted this exact figure, so it's safe to assume they're accurate. We'll update this post when Billboard announces.