The AMAs reached 8.2 million total viewers, a 25% drop from last year's.
Let's face it: television is a dying phenomenon. After every recent awards show, an official report circulates the Internet touting its record-breaking ratings low, which includes this past Sunday's AMAs, which drew 8.2 million total viewers and a 2.4 demo rating — down 25 and 31 percent from last year, TVLine.com reports.
The previous lows, set in 2012, were 9.5 mil and a 3.4 rating.
It just goes to show producers can't throw in a bunch of A-list pop stars in one room and hope for the best. It's time to devise a new game plan that puts streaming at the forefront. Viewers on the West Coast experience a three-hour delay, which in the digital era is an eternity. Before the gala even aired in Pacific Standard Time, viewers could easily look up winners and performances on social media and not bother tuning in.
I smell a Netflix deal on the rise.