Call it what you want, but Taylor is making money moves.
Call it what you want, but Taylor Swift is making money moves.
The signer has dominated the Billboard 200 for the last two weeks. Reputation debuted with 1.238 million units, making it the best-selling album in 2017 and obviously a No. 1. She stayed put for a second week, selling 256,000 equivalent album units. How? The album was only available to purchase in full. Swift saw the numbers beginning to dip, and has decided to unleash it onto streaming services.
Beginning at midnight in your country, Reputation will become available to stream. Why is this important? Because it's going to expose people who didn't want to buy the physical record to the singer's new tunes via the digital waves. Streaming dominates how music is consumed right now, so this will only boost Swift's chart positions.
It will also give the general public a chance to hear "Dancing With My Hands Tied" and "Delicate." Such gems! But if I had to put money on the next singles, it's either "Getaway Car" or "End Game." Swift shot a music video in London a few months ago, and there's a scene where she's in the backseat of a (getaway) car. And why "End Game?" She didn't feature Ed Sheeran and Future on a song for the hell of it.
Look what she made us do (available to stream beginning at midnight in your country):