Taylor Swift and Apple Music are best friends forever (ever, ever).
Earlier this year, Swift wrote an open-letter scolding Apple Music for their decision to exclude royalties to artists during their free three-month trial period, to which they quickly responded and remedied. Since then, Swift and Apple have aligned, most recently announcing their joint-partnership releasing Swift’s ‘1989 World Tour Live’ documentary and concert exclusively on Apple Music.
To promote the special, Swift sat down with Beats 1’s Zane Lowe during her time in Sydney, Australia following the closing out of the 1989 World Tour (and her birthday). Apple will promote ‘Live’ and in return may use her name and likeness in promotions at Apple stores.
Swift recalls that letter we mentioned, telling Lowe she was terrified after publishing it. “I was struck by this overwhelming sense of fear,” she said. “Are they gonna turn my phone off? Am I gonna wake up tomorrow and all my music is gonna be off iTunes?… Fast forward a few hours and everything was different… they showed so much humility in what they did.”
“I didn’t have a personal relationship with Apple until that point,” she continued. “I’m sure there are better ways to introduce yourself… [the letter] got more attention than I thought it would, because I’ve been echoing those sentiments for years. I was thinking the way it would go over is, ‘here is Taylor nagging again’… [but] for any little kid who’s taking piano lessons right now, I want them to have an industry to go into. Looking at it now, having Apple change something so important for us in the music community, it opened my mind to the thought of working with them.”
Swift also discusses the creation of 1989, life on the road and the star-studded line-up who joined her throughout the 8-month tour.
“I wanted people who bought a ticket to leave having seen something they didn’t expect.” Fans will be excited to hear that she’s continued to write new songs this year as well.