Taylor Swift will perform a free concert during the halftime show at the College Football National Championship in Atlanta, Georgia, on Jan. 8, 2018, ET reports.
Swift hasn't confirmed the news, but a source tells the outlet “She will headline a concert in Centennial Olympic Park during halftime of the game." They add: "ESPN has her booked for the event and has a massive deal to release new music from [her upcoming album] Reputation through its college football coverage this season."
This makes sense. Swift already teased one-minute of her new song "...Ready For It?" ahead of the Alabama and Florida State game this past weekend.
At first glance, it seems a bit odd, but Taylor knows her die-hard fans will gobble up anything she puts out anyway. It appears her strategy is to capture the hearts of middle America and keep her reputation as America's sweetheart, even if she can't come to the phone right now because she's dead. There's no denying it: Taylor is a business woman first, then a pop star.
Listen to her new song "...Ready For It?" below: