Taylor Swift's highly anticipated album spilled in-full onto the worldwide web hours before its official release tonight (Nov. 10).
Swifties are in high alert. They're informing the pop star's camp Taylor Nation of any download links so they can swiftly scrub them off the net.
It's actually extremely impressive Taylor managed to keep the release under control for as long as she has. Tay goes through great lengths to keep the music under wraps. Once upon a time Ed Sheeran, who is featured on a track titled "End Game" with Future, recalled a time when Swift sent someone with "a locked briefcase with an iPad and one song on it" to San Francisco where he was residing to play them their track together. "She would never send new songs, no," Ed said. "I hear them but it has to be with her."
Reputation will not be available to stream for at least one week, ensuring massive first-week sales. What does this mean? People will have to either purchase the record in-full on iTunes or run to a store and buy a physical copy. Target has two special-edition magazines that include the record, poems, art and new photos.
This won't make a dent. Big Machine Records anticipates Taylor will have a massive opening week anyway. They predict she'll move more than 2 million albums.
If I was on a suicide mission to destroy BreatheHeavy under the crushing grip of Taylor Swift, I could direct you to the live streaming parties, but nah. I'll leave you to your own devices.