Sia Performs “The Greatest” At Apple’s iPhone 7 Event

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Sia took the stage at the conclusion of Apple’s iPhone 7 presentation.

Water resistant, sleeker design, haptic feedback and wireless headphone capability were just some of the major talking points at Apple’s special event today at the Bill Graham Civic Auditorium in San Fransisco, CA Wednesday afternoon. It also featured an interpretive performance from Sia.

The pop star premiered her new music video for “The Greatest” featuring Kendrick Lamar with Apple earlier this week, a tribute to the lives lost in the Pulse nightclub shooting, and performed it for the first time since at Apple’s big unveiling.



Donning a two-toned wig and oversized bow tie (per usual), the “Cheap Thrills” singer stood still under a spotlight while her frequent kid collaborator, Maddie Ziegler, furiously danced with a few backup dancers. It featured an eerie ending which segued into a performance of “Chandelier,” also starring Ziegler. The whole thing was a bit out of place for an energetic launch event, but nonetheless a solid performance.

It’s safe to say Sia’s getting hooked up come September 16 when the iPhone 7 launches.

Watch the clips below (we’ll update with the proper videos once they become available):


The event was also a prime opportunity for Apple CEO Tim Cook’s appearance on Carpool Karaoke with James Corden.


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