Canadian-Swiss pop artist Rykka flees responsibility in her video for "Runnin' Away."
Got a case of the Mondays? Trying to make sense of President Trump's anti-Muslim immigration ban? Still hungover from Saturday? Wouldn't life be easier if we could leave all our troubles behind and run off into the sunset? Let's take a cue from singer-songwriter Rykka, who evades everything dreary in the latest visual off her recently-released album Beatitudes. In the Brianne Nord-Stewart-directed clip, Rykka lost all fucks: she eats a bowl of cherries, pets a baby lamb, dances in an empty pool "Formation" style and cruises through the countryside in a vintage car. How's your 2017 going?
"I think I've always been obsessed with being on the move," Rykka tells BreatheHeavy.com of the video. "When I was 16 my boyfriend had a car and would take me wherever I wanted to go. It was my first taste of freedom and it was so magical. Still now, I'm so lucky that I get to travel so much."
The vid, which she shot in Luzern and the back hills near Zürich last summer, is about finding "little runaway moments" in everyday life. "Not that they actually run away, but just to look inside a little deeper sometimes and bring out the best," she added. "I think that doing life right is all in executing simple things with gusto! there's a certain art in that."
Take a runaway moment for yourself and watch the newly-premiered "Runnin' Away" music video below:
Stream Beatitudes here: