They say there’s no such thing as bad controversy.
Rihanna’s ANTi has had its fair share… even until the 11th hour when TIDAL mistakenly uploaded it ahead of schedule. All of the Internet chatter and memes proved useful for Riri. The album was downloaded more than a million times in less than 15 hours in-part thanks to Rihanna’s now-expired Samsung promo code that allowed fans to download it for free. It also racked up over 13 million streams in less than 14 hours, Tidal confirms.
Rihanna said of the feat, “You guys legit made me the happiest girl in the world!! I’m so grateful that you appreciate the #ANTI album! It’s the most rewarding feeling.”
Maybe she knows what’s happening after all.