Whether the online shoot will be different to Ri's recent collaboration with AnOther Magazine remains to be seen.
The preview gif appears to show a simplistic black and white photoshoot, which is consistent with the dressed-down, but no less stylish, appearance of the FourFiveSeconds music video.
On the other hand, a digital cover doesn't exactly fit with the more vintage, classic looks Rihanna has been projecting this era.
Perhaps the theme for this era and album is "old and new"?
What do YOU think Rihanna's going for with #R8?