It's official: Rihanna's new musical era is underway.
A few weeks back when Rihanna debuted her album cover for ANTi, we were a bit skeptical the LP was near. After all, she released three proper singles this year but was never quite satisfied with the final result.
Rihanna announced via Instagram the creation of ANTIdiaRy.com, a spot where fans will get breaking news straight from the songstress herself.
She said on IG, "Excited to share this with you!! #ANTIdiaRy"
Upon entering the website (via mobile device), users are encouraged to sign in with their social media account. After doing so, a message reads: "WELCOME. YOU'LL KNOW WHEN IT'S TIME."
Word on the street is Rihanna will launch her new album exclusively with TIDAL on Nov. 27 followed by a proper world-wide release the week after.
And that $25 million deal with Samsung we mentioned before? The electronics giant is behind this latest launch.
The countdown is on!