OK Go are notorious for pushing the boundaries when it comes to music video creativity since their epic "Here It Goes Again" video, and they did not disappoint in "Upside Down & Inside Out" off their latest album Hungry Ghosts. OK Go singer Damian Kulash, Jr. co-directed the video alongside Trish Sie, choreographing a splendid visual on board an airplane traveling at zero gravity over Russia.
"What you are about to see is real," the video's disclaimer warns. "We shot this in zero gravity, in an actual plane, in the sky. There are no wires or green screen."
The band was required to train for three weeks for the visual, and it paid off. The video is an explosion of color while they flip, bounce and spin around in zero gravity.
"It was nearly a decade ago that the world started buzzing about commercial space travel and exploration. When I heard about Virgin Galactic and Space X, it dawned on me that soon enough, people will be making art in space," Kulash, Jr. said in a statement. "So for years, we've been looking for the opportunity to make a weightless video. I mean, what could be more thrilling than astronaut training? I met with people from S7 at a media event at the Cannes Lions festival in France and that's where the adventure began."