Tinashe’s furiously working hard to become the next pop super star.
No one is ready for Tinashe’s return – not even her record label RCA. In a new interview with Billboard, Tinashe says the old school model of promoting an album for several years is no more. She’s touching on her recent “Aquarius” album and “Amethyst” mixtapes not seeing a lengthy promotional schedule, and there’s no sign of slowing down. The “2 On” singer wants to keep on the up and up! She’s recorded 30-something songs for her untitled record out in November.
“There’s politics involved in everything,” Tinashe says about RCA. “It’s about them getting it together to master my schedule. The old rules of ‘we need to work this album for the next two years’ don’t apply anymore.”
Her schedule includes currently touring with Nicki Minaj before jumping on board with Katy Perry in South America towards the end of September, as well as finishing up her next studio record which features collaborations from Max Martin on a song titled “Player,” her Hit-Boy and Travis Scott-produced “ratchet” song titled “Joyrdie,” a hip-hop “substance-praising” anthem “Party Favors” produced by Boi-1da, Dr. Luke, FKA Twigs on the sensual “Fire and Flames” track as well as features from Dev Hynes and Nic Nac (Chris Brown, Tyga).
“I don’t see myself as an urban niche act,” Tinashe says of being placed in a category. “I want to have mainstream success that doesn’t feel forced or label-made.”
“I grew up in the era of steady content, every day, all day,” she continued. “Days off drive me crazy — I just sit around and I think about all the shit I could be doing.”