New JIVE Press Release

BRITNEY SPEARS SHATTERS RECORDS WITH
“HOLD IT AGAINST ME”

#1 On iTunes Songs Chart

Sets New One-Day Precedent As Single Tops Charts Within Hours Of Its Release



quote:

New York, NY - Perhaps USA Today sums it up best, "Spears’ new single delivers enough dizzying dance-pop ecstasy to ensure another chart-topping ride...”

Following the digital release of "Hold It Against Me" on Monday, 1/10/11, Britney Spears shatters all previous records for the most number of spins for a first or one-day at both Mediabase and BDS, according to one of the radio industry’s top analysts Kevin McCabe, founding principal of Musicrunch.

“Top 40 outlets across the country immediately put 'Hold It Against Me' in rotation and received instant-reaction airplay at America's most-influential stations including Z100 and WXRK in New York and KIIS and KAMP in Los Angeles,” states McCabe.

Sharon Dastur, program director for New York’s Z100, one of the top influential pop radio stations in the country says, "Ever since we played it yesterday, the reaction has been phenomenal. The audience loves it!"

In addition to the overwhelming fan response at radio, the sales story is also impressive; in less than a day of its release, "Hold It Against Me" is the #1 Song on iTunes.

Britney had 619 spins at Mediabase in what was only a partial day of spins for Monday, 1/10/11. At BDS, Britney had 595 first or one-day spins - also on a partial day's worth of airplay. Britney's big one-day powered her onto the BDS one-day building chart at 16* and perhaps even more impressive was her audience debut at 7*.

As expected, Spears is also a trending topic on twitter worldwide.


Source: Britney.com