"Instead of waiting for a call back from an executive, I’m just going to make the calls myself."
Neon's responsible for Ke$ha’s no. 1 single, “Blah Blah Blah,” as well as 3oh3!’s “Follow Me Down.” She's also worked with Bruno Mars, Imogen Heap, Sia and Ryan Tedder. She'll continue working with music A-listers, just without the baggage of a label.
The people that really matter are the fans. Neon created the fan-powered label, #WeRNeon, where she enlisted the help of her fans for video creation, artwork and even A&R. She's asking them to spread the word about her new music via NeonYardsale.com.
"I’ve empowered the fans and given them control," Neon continues telling BreatheHeavy. "It’s their opinions that matter to me at the end of the day."
“It’s a whole movement. It’s bridging the gap between the artist and the fan.”
She believes if fans are assisting in the creative aspect and helping pick the singles, she can’t go wrong, adding “they’re passionate about the project.”
As is she! She notes at a record label, there are people who "get hired to work on a project that may not be passionate about the project, and that’s when things stall and there’s confrontation."
Neon describes her upcoming album (out this fall), “Eleutheromaniac,” as gypsy pop.
“I think the theme of [the album] is freedom. Eleutheromaniac means a creature that needs freedom. I know that’s me, and I know that’s all of my fans, and even people who aren’t my fans. It felt like the right title, and it’s going to liberate the fans. That’s the whole message: it’s freedom.”
Had she had her freedom with her previous representation, Neon says she’d probably have three albums out already but was “held back.”
“The last couple years have been really rough. I’ve been through some huge ups and downs, and like anything it’s hard to let go of the past and move on. That was my whole reason for having a yard sale – liberating myself. Removing the demons and the emotional baggage.”
Neon recognizes the music industry isn’t how it used to be. She says singing with a major label isn’t what makes an artist anymore, it’s about making money in creative ways and growing.
“I’m just ready to evolve.”
“Everybody strives to be successful. What is success? Is it money? No, because when you have the money you’re not happy. I think the final goal is happiness. I actually feel like I’ve made it. I’m finally in a really good place. I feel content, I feel excited, so I feel like I’ve made it. The acknowledgement and the respect of what I’m doing makes me feel happy. When I hear fans appreciate what I’m doing and get the message… that makes me feel like I’ve made it.”
The message Neon’s trying to relay lies heavily upon the use of social media – reaching out to her fans in an instant.
“I think it’s essential. Right now that’s the easiest way to connect with my fans. It’s a great way to connect and hear their response. There’s no gap between us now.”
Sure, there are downsides to instant gratification the Internet provides, like a song leak, but it comes with the territory.
“You have to open your mind and think of new ways” to promote.
Though she's been through a lot, Neon knows she wouldn't be where she is today without the help and support of her fans. She wants them to know:
“Thank you, thank you, thank you. I love you. I’m having a yard sale and everybody’s invited.”
- Jordan Miller, BreatheHeavy.com