Mr. Spears A Trendsetter?

Kevin Spears, the artist formerly unknown as Kevin Federline, may just be the trendsetter for 2005. Mr. And Mrs. Spears have been married for months, but their wedding day choices have made one company quite happy. Sweatsedo (www.sweatsedo.com), the leisure division of Ozio Lifestyles, has seen its customized velour sweatsuit sales shoot through the roof since Britney's wedding photos hit newsstands.

Sweatsedo has announced that they have sold every last Pure White suit in stock. Rich Kunkel, co-founder, is amazed: "It's unbelievable. As soon as this guy chose to outfit all his groomsmen in personalized velour sweatsuits, they just started flying off the shelves; we couldn't keep them in stock. Now if he'd only wear his hat on straight, we could hire him as a model."

Forged out of the mountains of Lake Tahoe, California, snowballing from après ski suits to outfitting teams, clubs and wedding parties, Sweatsedo has become the one stop shop for customized clothing on the Web. From the slopes to the aisle, Sweatsedo is here to make every event memorable, and more importantly, comfortable. Kunkel continues, "Providing high-quality, low-cost customized velour suits has been our passion for years. Giving your wedding party something they will actually use and enjoy instead of another engraved money clip or pewter mug. What a concept."

Sweatsedo is taking an active role in promoting the leisure lifestyle and Vegas-bound bachelor parties are securely strapped on the bandwagon. "We get crazy pictures sent to us all the time from guys having a blast and looking fabulous in their Sweatsedos in Vegas; unfortunately, we want to appeal to everybody, so we can't put the pictures on the site for fear of offending anyone," says Sales Manager Brendan Pattison.

Although Pure White is no longer available, Sweatsedo still has a plethora of Rockstar Red, DooDoo Brown, Black, Navy, and for the truly fearless, the Pink Panther in stock and happily awaiting customization.

About Sweatsedo

Started in 2002 in Lake Tahoe, CA by a few friends who wanted all their other friends to always be comfortable and touchable, Sweatsedo (www.sweatsedo.com) is now the premier purveyor of the leisure lifestyle. Based in Culver City, CA, Sweatsedo is trying its best to get back to the mountains.

Credit — BritneySpears.Org