Little Boots takes off the pressure from bored corporate workers in new music video.
As CEO of her own label On Repeat Records, Little Boots (real name Victoria Hesketh) knows the pressure to keep employees happy. In her new music video for “No Pressure” off her record Working Girl out now, Boots walks around a business office in formal attire then symbolically sets the employees free. As the vid progresses, the stale bland visual turns bright and vivid when the co-workers are seen partying in celebration of their newfound liberation.
Boots uses peculiar computerized instrumentation to accompany her breathy vocals, creating a mild techno overlay that backs the futuristic synths. The outstanding dream sequence towards the end continuously builds before climaxing into the chorus, a shining moment on her third single release.
Hesketh says the record is “about the pressures of ambition and defining success, faking it till you make it and finding your inner strength,” and her latest video for “No Pressure” is a visual reminiscent of that stance.
Life is short, people. Do what you want in life.