Pharrell’s had quite the year: he has the biggest selling iTunes track of 2014, he’s the latest in an increasingly long line of judges – sorry, coaches – on NBC’s The Voice and despite having been in the industry since 1992 (!!) has experienced an unprecedented level of commercial and critical recognition. What better time, therefore, to team up with old friends for another cartoon soundtrack – the same medium that relaunched his solo career with 2013’s “Happy?”
The song sounds nothing like N.E.R.D’s vintage funk roots or their well received 2010 comeback album, “Nothing.” Instead, the track relies on an admittedly infectious bongo beat, simple melody and playground rhymes about, um, squeezing Pharrell until he pops… Which is, y’know, cool for a kid’s movie, right? There’s not much to write home about on this one apart from the laughable and slightly distressing lyrics, but Pharrell is hot stuff right now so it should sell well. This is sure to be good news for the band and their fans who – despite their considerable success as solo acts, both in-front of and behind the mixing desk – have yet to hold down a big hit single as a trio.
One third of the band, Chad Hugo, certainly seems to like their comeback offering, boldly drawing similarities between the new single and The Beatles’ “Yellow Submarine”, a strategy which is sure not to ruffle any feathers, because fans of The Beatles famously love having the legendary band’s work compared to current pop acts.
I don’t know about this one, y’all. I’m not really here for SpongeBob’s ode to handjobs but I’m hoping that much like Gwen Stefani’s Pharrell-produced “Spark The Fire”, this one’s a grower.