Lemonade Helps To Boost Tidal’s Popularity

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Lemonade looks to be fixing the love drought between the general public and streaming service Tidal.

Beyonce’s sixth studio album appeared to be a superstar’s form of marriage counselling, allowing the singer to vent her frustrations but also work at repairing the bond between herself and Jay Z. It may also serve as another type of remedy – it is turning people around to using Tidal, the music streaming service Jay Z and Beyonce partner in:

“Tidal said that it gained 1.2 million user sign-ups, including free trials, in the first week that “Lemonade” was available; the service had said in March that it had 3 million users. As for its competitors, Spotify said that it had 30 million paying subscribers globally; Apple Music said it had 13 million.”

That’s pretty impressive, considering the service’s troubled recent history.

“…306 million global streams for songs from the album, according to data Tidal provided to The New York Times. About 75 percent of those streams (229 million) came from the United States. Tidal is available in 46 countries.”

However Lemonade, nor Beyonce, nor Tidal still appear to be any match for close competitors Apple Music and Drake:

“But the very next week, “Views” by Drake, which was available to stream in full exclusively through Apple Music (with some singles available on Spotify), more than doubled that total with 245 million streams in the United States — more than “Lemonade” has earned in its first three weeks. And although “Lemonade” was streamed another 97 million times in the United States in its second week, according to Nielsen, the album is on track to drop to less than a third of that in its third week out.”

As streaming fast becomes the newest, most popular way for the public to obtain music, it remains to be seen which service will end up becoming the standard for everyday use.