It just didn’t work, bitch.
Britney’s Glory era got off to a rocky start. In the spring, reports ran rampant the pop princess was readying her new lead single titled “Make Me” to premiere during a fiery live-performance at the most-recent Billboard Music Awards. Britney never commented on the claim, but it took a life of its own when details leaked of a not-so-secret music video shoot with director David LaChapelle, who photographed Britney at 17-years-old in lingerie clutching a teletubby for Rolling Stone. There was no denying new music was on the way, but supposed production delays shelved the “Make Me” performance – instead she performed a medley of hits and continued putting the finishing touches on Glory. For reasons unknown, her music video with LaChapelle was also scrapped.
Britney never clarified, but nearly the entire video leaked onto the net. It included scenes of Britney appearing to have sex with the song’s collaborator, rapper G-Eazy, gyrating on the floor around a dozen half-naked men and, the scene likely to cause the most trouble for Britney… writhing around in a metal cage entirely nude except for a glittery pink bodysuit painted onto her toned physique. It was rumored the imagery of a caged pop star singing naked didn’t sit well with the mom-of-two, and creative differences forced Britney and LaChapelle to go their separate ways. Again, no official statement was issued on the matter… so the imagination of the Internet materialized that theory, but now Britney’s manager Larry Rudolph is setting the record straight. He told the LA Times LaChapelle’s version just didn’t make any sense.
“It’s really simple. The video just didn’t work,” Rudolph said.
You may recall Britney axed much of her “Work Bitch” music video after the fact because it was too sexy. “I cut out half the video because I am a mother and because, you know, I have children, and it’s just hard to play sexy mom while you’re being a pop star as well,” she said at the time.
“Make Me” did end up getting a proper visual though, this time by photographer Randee St. Nicholas. The concept was Britney interviewing chiseled men where one lucky chump would be chosen as her prized boy toy. The clip failed to impact mainstream media and made no dent in the song’s chart play. It was a puzzling move to replace the original racy video considering “Make Me” and most of the other tracks on Glory deal with themes of sex. What’s going on? Nothing. Nothing at all, according to Rudolph.
“This is the first time we’ve re-shot a video,” he went on to say, “and because it’s Britney there are all kinds of conspiracies. Nobody is hiding anything.”