Lana Del Rey's new song "LOVE" hit the Internet ahead of schedule, but her new era is rolling out perfectly.
The song is an instant hit with fans, and her dreamy new music video by director Rich Lee is an otherworldly cosmic ode to love. The cinematic vibe is reminiscent to her earlier work with Born To Die, and according to Lana, "LOVE" represents the rest of the album.
“I guess the last two records…I definitely was in a place where I wanted to hear mood music,” Del Rey said of the dreary, rock-tinged previous records, Ultraviolence and Honeymoon. “Almost stuff that I would kind of like to listen to at home. You know, stuff I recorded live in a room with a band like all at once…”
This time around, Del Rey is aiming for something “cleaner” and true to form.
“Now that I’m a couple of years down the line away from the Ultraviolence record, I think I had more I wanted to say and I wanted it to come through a little bit more clearly, so it was fun to get back into that really big, like clean sound,” she continued. “[‘LOVE’] is a good representation of where [the album] headed, where the sound is headed.”
The songstress also addressed the song leak.
“I really love the message and I love the sound of the record, it has such a mix of everything I really love sonically. It came out a little bit earlier than I thought though,” she said, laughing. “It just started leaking the other day so we just got ahead of it and put it out! With social media it goes everywhere before you can even [say anything about it].”
Listen to her new interview below: