Lady Gaga's note to radio did the trick.
Gaga addressed a letter to "Friends and Radio Programmers all over the country" several weeks ago urging their cooperation in playing her Diane Warren-penned song "Til It Happens To You."
“I have been lucky enough to put out records with all of you for almost a decade," she said. "I have in that time never witnessed a public reaction like the one I am seeing today after my performance at the Oscars. I pray you will all today put your faith in a song that can set an example to be brave and courageous, through life’s obstacles. Through the power of radio, I hope we can remind listeners that they are not alone.”
Her words resonated with the biz, and helped achieve her 22nd song on the Hot 100. "Til It Happens To You" debuts at No. 95 this week. The numbers via Billboard:
It's her 22nd entry on the chart dating to her 2008 debut with "Just Dance" (featuring Colby O'Donis). Sales are the greatest driver of the song, which enters Digital Songs at No. 27 with 28,000 (up 2,121 percent from 1,000 in the prior tracking week). That sum accounts for 39 percent of its 71,000 sold to date, since its September release. "Til" also earned 1 million streams (up 546 percent) in the tracking week.
Gaga and Interscope are donating a portion of the proceeds from the song's sales to Know Your IX, End Rape On Campus and Carry That Weight.