UPDATE // JANUARY 23:
Forbes removed the bit about Gaga releasing an album in October, and updated their article to include the following:
Correction: This article previously stated that Lady Gaga will release a new album in early October 2017. Gaga has not announced a release date for her next album.
Very suspicious wording! They don't deny she has plans to release an album in October, just that she has made no mention of it. Looks like we'll have to wait and see...
EARLIER // JANUARY 23:
In between rehearsals for the Super Bowl halftime show at the NRG Stadium in Houston, TX, next month, Lady Gaga is recording new music – because, according to Forbes, has plans to release a Joanne followup in October!
They wrote a story about Gaga forgoing any payment to perform at the Super Bowl because the exposure is worth more than any check, and it's all part of her plan to drop another record.
The biggest brands and advertisers still agree that the Super Bowl is the most prestigious marketing platform available today. Drawing in over 200 million eyeballs, the highly anticipated event offers an incredible opportunity for exposure. Amongst the swarm of content and festivities, the halftime show performance is unique, and stands out from the crowds of companies willing to pay north of $5 million for just 30 seconds in the spotlight.
While this may seem shocking, it’s actually a very logical marketing move – what she’ll forgo in direct payment, she’ll make up for with valuable exposure. With Lady Gaga’s new album slated for early October ‘17, over 100 million viewers won’t hurt her sales. She’ll likely have a tour to follow, which means big money for her - the Monster Ball Tour in 2011 grossed $239 million.
Gaga also has plans to embark on a tour this year, which she is expected to announce following her halftime show performance.
Last week, Gaga hit up the recording studio with Brian Kennedy, who's the mastermind behind Rihanna's "Disturbia" and "Fire Bomb," Chris Brown's "Forever" and Kelly Clarkson's "Mr. Know It All," as well as country singer-songwriter Dallas Davidson Luke Bryan and Blake Shelton's go-to producer.
The pop star also recently wrapped her third Joanne music video, but no word on what song it's for... yet.