Kendrick Lamar shows us who's boss in the music video for "DNA."
It's a great week for K-Dot. His new album DAMN. is on track to top the Billboard 200 chart next week with 475,000 equivalent album units, and the record gets a second visual today (April 18) for "DNA."
Directed by Nabil and The Little Homies, Kendrick is seen chained to a table in a sterile interrogation room. He's hooked up to a polygraph machine run by actor Don Cheadle, but before Cheadle can grill the rapper, Kendrick uses his super powers to take control of his opponent's mind.
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From there, the two battle it out – taking turns rapping the Mike WiLL Made-It-produced track. Eventually, Kendrick tires of this and brings Cheadle to his knees after an eerie proclamation. Kendrick escapes and takes the viewer on a furious but brief ride through his past. As Rap-Up points out, that includes a spat with the paparazzi, playing pool below a framed photo of 2Pac and Snoop Dogg and his seven Grammys, and having lunch with A&R Brocky Marciano. We’re left with a scene of Kendrick and his crew made up of ScHoolboy Q, Smacc the Boss, Traffic, and T.F., among others, mean mugging the lens.
Kendrick is one of a kind. Watch below: