After 15 years in the industry, Kelly Clarkson is finally taking the reigns.
Clarkson has been hyping several big announcements all week long by singing covers of classic songs like Otis Redding’s 1967 hit “These Arms of Mine” from the Dirty Dancing soundtrack, Foreigner’s “I Want to Know What Love Is,” Aretha Franklin’s “Something He Can Feel” and Gnarls Barkley's "Crazy." She also answered questions from fans and jokingly poked fun at their guesses as to what her epic reveal would be. The Piece By Piece singer confirms she is leaving RCA and signed a deal with Atlantic Records because they'll give her the creative control she notoriously has sought after (re: Clive Davis).
Announcement number one:
“Im so excited cause they want to make the album that I’ve been dying to make since I was a kid and since I was on Idol… everybody’s been asking me to make a soulful record for years,” Clarkson said of signing with Atlantic in her latest Facebook Live video. She apologized for smiling ear to ear.
“While we’ve always had soulful influences on my records, we’ve never actually made a soulful record. That is what Atlantic Records and I are about to do.”
After the first announcement, Clarkson sang "Stand By Me," then admitted all the covers she sang this week were from Atlantic artists.
“What’s cool about Atlantic Records is they love every part of my personality as far as like all my colors of my voice," she continued. "I love the country side of me and I love the Broadway side of me, and the pop side of me, and the soulful side of me. They’re down to make whatever kind of record I’m into.”
— Kelly Clarkson (@kelly_clarkson) June 24, 2016
Announcement number two: KellyClarksonLive.com
As a thank you to her fans for their unconditional love and support, Clarkson also revealed she's giving away four cover songs she performed on tour as well as a video of her singing "Tightrope," which is available for free on KellyClarksonLive.com. They include “Creep” by Radiohead, “Fix You” by Coldplay, “I’d Rather Go Blind” by Etta James and “Ready For Love” by India.Arie.
Announcement number three:
The last Friday of every month, Clarkson is giving away free content, whether that's news, songs or videos. "I just want to give away stuff. We've done so much stuff," she said. "We have so many songs recorded from tour or us in the studio. It'd be cool to give you all something for free. This is all free!"
What a refreshing campaign for Clarkson to embark on. A musician willing to hand out material just cause versus leaving it on the cutting room floor to collect dust is what sets them apart from being a promotional tool to generate revenue. Kelly is finally taking control over her career, including the sound she's yearned to explore since forever – there's nothing more exciting.