Kanye West's living, breathing album The Life Of Pablo is a musical science project.
There's new discoveries to be made every day as Kanye West continues to break barriers in the digital age. His ever-changing record exclusively premiered on TIDAL and has seen several updates since the premiere. Though he promised the LP would never (ever) land on Apple Music or other streaming services, his decision to share it elsewhere is going to pay off – in terms of accolades.
Following the news Pablo was streamed more than 250 million times on TIDAL, Yeezy eyes the a No. 1 position on the Billboard 200 albums chart next week, and he could secure the top spot based off streams alone. Hits Daily Double reports sales "will likely account for a minuscule piece of his total," meaning he could snatch the coveted position with only a few thousand records sold (Rihanna's ANTi currently holds that title).
This would mark the first time an album landed at the top based off streaming alone.
Making matters weirder, HDD isn't sure sales from Kanye's website will be eligible.
The news coincides with the announcement West hired Justin Bieber's manager Scooter Braun to help organize his music and fashion employees. One official week working together, and Kanye is slated to top the charts. Where do we sign?