Kanye West is stronger, better, faster, stronger now that he’s landed a multi-million dollar deal with Adidas to distribute his own line of of Yeezy branded shoes, clothes and accessories.
CNN reports the new “adidas + KANYE WEST” line is the “biggest partnership Adidas has ever launched with a non-athlete.” It will feature clothes for men and women then eventually expand to athletic wear.
“This partnership illustrates that anyone with a dream can dream without limitations,” West said.
“Kanye is a true creator who has the ability to see things others don’t,” Adidas CMO Eric Liedtke said. “With adidas + KANYE WEST we are exploring new territories by opening up the sports world to Kanye’s creativity.”
CNN points out their West and Adidas’ collaboration began about two years ago when they worked together on the Yeezy for Adidas Originals shoe.
At the time of posting, Kanye’s YEEZY BOOST shoe was sold out on Adidas.com. In fact, it’s in such high demand, Kanye’s wifey Kim Kardashian is Tweeting people who are unable to secure a pair.
— Kim Kardashian West (@KimKardashian) June 8, 2016
Earlier this year, West stormed Twitter with a rant about being broke, encouraging Adidas to step up their game with a “Lebron style deal.”
Perhaps Adidas will do some big Lebron style deal or …
— KANYE WEST (@kanyewest) February 16, 2016
Some are speculating the new deal could make Kanye a billionaire… with a “b.” Hopefully we’ll get a couple of high budget Pablo videos some time this year.