UPDATE // JANUARY 31:
Justin Timberlake is teasing his new Bai beverage Super Bowl ad like an album release. As he should.
Happy bday, JT!
EARLIER // JANUARY 26:
Justin Timberlake will make an appearance at the Super Bowl! Sort of...
JT announced his partnership with beverage startup Bai Brands last year as "Chief Flavor Officer." He'll help develop new flavors, product launches, and marketing campaigns and digital content, Fortune reports.
"This partnership was created from a shared desire to help people put better ingredients in their bodies without sacrificing taste," the Oscar nominee said in a statement.
His first major endorsement for the company will likely be a commercial during the Super Bowl, which he alludes to on Twitter:
— Justin Timberlake (@jtimberlake) January 26, 2017
Suddenly, I'm thirsty.