The Biebs uses Twitter to assist promoting his upcoming release.
We’re pleased Justin Bieber is utilizing another marketing tactic to tease his upcoming single, “What Do You Mean,” aside from his million famous friends holding a hand-written note with the song title and reminding us 30 days was two weeks too long to promote this way. The Biebs got a bit crafty with his latest strategy, direct messaging fans via Twitter with lyrics to the song and a clock showing the time which said lyric appears.
After over two dozen direct messages, fans have pieced together almost the entire song.
GUYS JUSTIN RANDOMLY MESSAGED ME. HE HASNT NOTICED ME IN YEARS! pic.twitter.com/Tcgrpcsqp0
— Justin Bieber Life (@RespectJustinB) August 19, 2015
— HE DMED ME (@stillkidrauhl) August 19, 2015
— Scooter Braun (@scooterbraun) August 19, 2015
In it, Bieber sings:
“Better make up your mind / Trying to catch the beat make up your heart / Don’t want to for us to end where do I start / First you wanna go left and you want to turn right / First you up and you’re down and then between / Ohh I really want to know… what do you mean?”
“Definitely the first single is amazing. I worked really hard on it with a guy named Poo Bear.” Justin said of the record last month. He adds, “It’s really uplifting, clear, poppy, but cool. The sounds are super expensive. Skrillex is a genius. He’s super futuristic and I just love his sound. So to be able to incorporate that sound with what I’m doing has been super cool because it’s new and fresh. I feel like no one has done it before. I’m very excited.”