Justin Bieber Teams With Urban Outfitters For “The Purpose Collection”

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The life of Bieber.

After setting up shop with pop-up stores in Miami, New York and Toronto during his Purpose Tour stops, Justin Bieber is collaborating exclusively with Urban Outfitters to sell his merchandise worldwide.

Tour merch is having a moment in fashion as of late, as you may have noticed Bieber sporting vintage Marilyn Manson, 2Pac and Metallica tees or every Kardashian-Jenner walking around in Kanye’s Life of Pablo clothing, so the savvy 22-year-old is ready to take his fans’ coins.

“The Purpose Collection” is made up of five pieces – a hoodie, short and long-sleeved t-shirts, a baseball cap and bomber jacket – ranging from $30-$90, all of which carry the jagged logo of his most recent LP.

Listen to Justin Bieber and DJ Snake’s “Let Me Love You”

All Urban Outfitters stores will stock the collection from this Friday (August 5) at 6pm local time before making it available on their website from August 8.

PurposeXUO


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