JoJo The Pop Star comes out to play in her new video.
The Patrick “Embryo” Tapu-directed clip for "When Love Hurts" premiered on MTV today (Sept. 28) and shows the singer in a new light as she chooses dance over narrative.
With a newfound confidence - and several outfits to reveal her banging body - the comeback kid takes over an abandoned warehouse and throws a vogueing party with a troupe of dancers for the uptempo track.
"When Love Hurts" is the first single to be taken from her recent "III" EP, with the other two songs' visuals scheduled for release in the next month.
Get it, JoJo!