Netindia123.com: Celebrities, Jennifer Lopez and Britney Spears are all set to do battle, with the launch of their new fragrances in September this year.
While JLo is launching her fourth scent,'Live Jennifer Lopez' after the huge success of her previous three, Glow, Still and Miami Glow, Spears joined the market only last year with her eau du parfum Curious, and has decided to launch her new fragrance Fantasy.
Creative director for Donegar Creative Services and perfume expert David Wolfe, believes that entrepreneur J.Lo will win the battle of the scents.
"Jennifer (will win). Have you seen MONSTER-IN-LAW? She's tough. My feeling is that this trend is going to last as long as celebrities do - I don't see it ending, only accelerating", Femalefirst quoted him as saying.