Britney Spears’ record is in serious jeopardy thanks to Adele.
It doesn’t matter how many ways we rephrase it — we can’t wrap our head around Adele’s massive return. In three days, her new song “Hello” has sold more than 750k across all platforms and could possibly finish the week with one million-plus. She also now holds the new one-day record of 400K+ downloads and is the most streamed song on a single-day in the U.S. with 2.3m total streams (previously held by One Direction’s “Drag Me Down” with 1.8m U.S. in its first day).
And there’s no signs of slowing down.
Adele’s upcoming LP, 25, is set to take over physical retail from release date through the end of the holidays, claims Hits Daily Double. “It will be everywhere from supermarkets to truck stops, including a major, major initiative from Target,” the latter of whom gets a Deluxe version with three bonus tracks.
When it’s not selling out in stores, it will takeover the digital world. Industry execs believe she will sell 1.5 – 1.7 million units in its debut week, eclipsing the 1.3 millon first week of Swift’s 1989.
Britney Spears held the record for the highest debut-week album sales by a solo artist with first-week sales of 1,319,000 copies for Oops!… I Did It Again for 15 years, but that could all change with Adele’s 25.
The “Rolling In The Deep” singer has upcoming appearances on the TODAY show and Fallon, a performance at Radio City Music Hall on Nov. 17 that will be taped for a prime-time special airing during Thanksgiving week, Saturday Night Live on Nov. 21 and (rumor has it) the Grammys in February.