Now THAT's how you hype an album! Britney's shock and awe with Madonna and Xtina is the performance that truly started the "In The Zone" era. The kiss seen round the world was the epitome of who Britney was: innocence wrapped in sex appeal. Justin Timberlake's reaction was priceless, and Christina's bitterness over not receiving nearly any attention for it was the cherry on top.
Britney puts it best: "Controversy is like a ticking time bomb. Controversy is what they want."
Check out photos from the epic performance in XRAY: