Hilary Duff Premieres “Sparks” Lyric Video

Hilary Duff promises castles, treasures, babies and a proper music video for “Sparks.”

Until then, we have a lyric video to tie us over.

While editing ensues for Hilary Duff’s latest Bloodshy-produced, Tove Lo-penned new pop song for “Sparks,” Duff teased then shared the next “Sparks” installment. Does it feature anything but textography choreography? Nope, but it gives you another shameless excuse to give the song another spin.

Last week, a “Sparks” remix surfaced, breathing new life into it. Then shortly after, the Duff revealed she’s shooting a music video for it and showed-off the single’s firey cover art.

#nofilter #sparks @adambreuchaud @etienneortega @hannahluxdavis @brettalannelson @amylilfire

A photo posted by Hilary Duff (@hilaryduff) on

Her promotional strategy is inspired by the legendary miss Britney Spears. She’s letting the music do the talking, but we’re in an age where artists set ought on lengthy promotional tours in addition to the social media plugs to promote their work.

If she wants to see commercial success with the song, and we’d like that very much, she needs to make our heart go [whistles].