UPDATE // JULY 27: AURORA took her brooding new song “I Went Too Far” to The Late Show with Stephen Colbert. Watch:
EARLIER // JULY 6:
Sometimes the higher you climb the ladder, the lower you sink.
Ever feel like you can’t tell what’s down from up? That’s the cinematic theme behind Norwegian singer-songwriter AURORA’s new music video for “I Went Too Far” from her debut album All My Demons Greeting Me as a Friend, which debuted in March and already wracked up 50 million spins on Spotify.
The 20-year-old singer teamed up with Icelandic directors Arni & Kinski to create a stunning, head-tilting visual for the inspiring tune. In the clip which premiered on WMagazine, AURORA is seen climbing a ladder suspended over the ocean that leads to nowhere. Or the surface. It’s impossible to know.
One thing’s for sure: the song is about seeking the love we deserve. “We shouldn’t be crawling on our knees to be recognized, loved, and accepted, because that is no good love,” she said. “We have to learn to be kind to ourselves and then demand to be treated kindly.”