Who knew emojis had such persuasion?
Everyone. Everyone knows iPhone emojis are the key to a perfect outcome, and Carly Rae Jepsen's subversive second music video for "Run Away With Me" off the E•MO•TION album is a fine example.
Jepsen took leftover footage from the original treatment and crafted a clever way to share it.
Fans can create their own version of her video directed by Jepsen's boyfriend David Kalani Larkins by selecting one of three options in the form of emojis. From there, the corresponding scene will play whether it's where the vid takes place, how she's seen getting around and the time.
It's the second interactive video we've covered this week - the other being The Weeknd's "The Hills" Remix featuring Eminem.
Have fun, and don't text during it.