Frank Ocean is eyeing the number one spot.
Billboard reports Ocean's label Def Jam spent more than a $1 million and as much as $2 million on crafting the album.
The investment was worth the pretty penny.
New reports from Hits Daily Double suggest Ocean will fly to No. 1 next week. The latest figures floating around claim Ocean will sell 250-350k albums, which would surely dominate any other planned releases.
It's not clear whether his first-week sales will tally up for this week or next because the album was released on a Saturday versus the standard Friday release format.
Ocean's brother took to Twitter over the weekend to reveal his older bro would spend crazy hours in the studio and was so focused on the project he forgot to feed his crew.
At the time of posting, Blonde was the No. 1 album on iTunes.
Frank Ocean is eyeing the number one spot.Ocean surprised fans when he shared a live-stream of him building a staircase and playing what fans thought was his new album. Half truth. What Ocean spun for fans was one of two releases, the first being a visual album titled Endless. A day later, Ocean plopped the second work onto the net, this time his much anticipated new album Blonde Boys Don't Cry. It features collaborations from Beyonce, Kanye West, Andre 3000, Pharrell Williams and many more.
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...Frank album on repeat👌— KANYE WEST (@kanyewest) August 21, 2016