Florence + The Machine Is Back With “Ship to Wreck”

April 8 2015, 2:34 pm

Florence and the Machine

The dog days are over and Florence Welch is back with new music.

Florence + The Machine’s third album, How Big How Blue How Beautiful, out June 2nd seems to be following in the anthemic, gospel inspired footsteps of their previous efforts.

The latest single, “Ship to Wreck,” might be the strongest and most radio friends cut from the new album. Following in the successful footsteps of Sia’s “Elastic Heart,” the song isn’t overproduced, allowing the focus to remain on Flo’s signature pipes. The steady guitar makes the song feel instantly familiar, reminiscent of the R.E.M hit, “Losing My Religion.” 

Without much of a splash, they’ve been releasing a steady stream of videos since February to support this effort.

Another stand out track is the powerful and possibly domestic violence inspired song “What Kind of Man.” This video features Welch singing, “What kind of man loves like this,” while being seductively pushed and pulled by a throng of men.

They’ve also released a video for the dreamy song “St. Jude” as well as the album’s title track “How Big How Blue How Beautiful.”

Florence Welch has been a very busy woman, I just wish there was more promo, but perhaps that’s all about to change. They are set to perform this weekend at Cochella followed by performances at Bonnaroo and the Governor’s Ball. You can also catch Florence + The Machine on tour this summer.

Are you feeling Florence + The Machine’s new material?