Fifth Harmony’s First Week ‘7/27’ Sales Are Luke Warm

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Fifth Harmony will need to work from home a bit more if they want to claim the top spot on the charts.

Their new record 7/27 failed to connect with the general public because it lacks cohesiveness and originality (my opinion). As a result, it’s underperforming. Numbers aren’t everything, but the premiere girl group excitedly announce any time one of their songs peaks on the Hot 100 (“Work From Home” moved up to No. 4 this week). Let’s be honest, this television manufactured girl group is hungry for a top hit, and unfortunately 7/27 won’t give them it.

Fifth Harmony’s 7/27: BH Review

According to early estimates from Hits Daily Double, Fifth Harmony will debut at No. 3 behind Drake, who blocked Ariana Grande’s Dangerous Woman this week from peaking at No. 1. They predict the quintette will sell 50,000-55,000 pure album units (72,000-77,000 sales plus streaming).

To put that into perspective, Meghan Trainor debuted at No. 3 with 107,000 units (84,000 in pure album sales).

Coming in at No. 2 this week should be country singer Dierks Bentley’s new album Black with 80,000-85,000 pure album sales (92,000-97,000 sales plus streaming).

Billboard claims Drake’s Views will sell another 140,000 units total and keep him at No. 1 for a fifth week.

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