UPDATE // FEBRUARY 23:
Lorde's comeback is still slated for next month. According to a new report from Hits Daily Double, expect her new single to drop in March (previous reports claim March 7) with the full album slated for a mid-June release. They added that she previewed two songs at a Grammy week listening event and were "extremely well-received."
EARLIER // FEBRUARY 16:
Lorde's comeback is officially underway.
Last week, the singer's entourage gathered in L.A. for what appears to be a music video shoot for her lead single, and the song itself could premiere in just a few short weeks. Lorde's label, Republic Records, listed “Lorde (Confidential Title) 3/7” as a point for discussion at an upcoming meeting next Tuesday, as well as Ariana Grande's "Everyday" and Julia Michaels' "Issues."
🚨Republic Records website just revealed we'll have new Lorde music coming out March 7!😱😱😱 pic.twitter.com/iG2Qmmr3y2
— Pop Crave (@PopCrave) February 16, 2017
Adding fuel to the fire, Republic Records recently hosted a top secret Lorde Music Listening Session to preview her new tunes to 125 handpicked people.
Back in November, Lorde was listening to her new tunes on Apple's standard EarPods to get an authentic feel for it. "listen to the record on these every day. wanna hear it exactly how you will," she said.
listen to the record on these every day. wanna hear it exactly how you will pic.twitter.com/R5Ove8g94z
— Lorde (@lorde) November 15, 2016
And before that, she penned a lengthy letter to fans about the creation process.
"Oh my god, it was a colossal year! One for the ages. I maxed out every single emotion I have in the best possible way, the colours still aching behind my eyes like this weird blissful hangover," she said. "My heart broke. I moved out of home and into the city and I made new friends and started to realize that no-one is just good or bad, that everyone is both. I started to discover in a profound, scary, blood-aching way who I was when I was alone, what I did when I did things only for myself. I was reckless and graceless and terrifying and tender. I threw sprawling parties and sat in restaurants until the early hours, learning what it’s like to be an adult, even talking like one sometimes, until I caught myself. All I wanted to do was dance. I whispered into ears and let my eyes blaze on high and for the first time I felt this intimate, empire-sized inner power."
"And then I wrote a record about it, all of it, so much more than what I’ve written down here, and I’m in new york getting it done. And tomorrow, I’m not a kid any more, and more and more I'm realizing that the weirdness of those Mylar balloons is going to be okay."
"Writing Pure Heroine was my way of enshrining our teenage glory, putting it up in lights forever so that part of me never dies, and this record - well, this one is about what comes next."
"I want nothing more than to spill my guts RIGHT NOW about the whole thing - I want you to see the album cover, pore over the lyrics (the best I’ve written in my life), touch the merch, experience the live show. I can hardly stop myself from typing out the name. I just need to keep working a while longer to make it as good as it can be. You'll have to hold on. The big day is not tomorrow, or even next month realistically, but soon. I know you understand."