Can they possibly get any more cheap with it? Omfg in The Britney Forum Posted Wednesday at 06:22 AM I did not know that the packaging & bottles for her scebts have changed so much over time. But btw for the OP: something to note is that the cost of materials & manufacturing will inflate over time - so with the perfume staying at a specific retail price, they have to adjust the materials used in things like packaging in order to maintain the designated cost margin in order to reach their own profit points. So if something cost them $10 to make in 2005 that retailed for $55...ten years later the materials and manufacturing for that same design have increased to $15, but the retail price needs to remain $55 (or less - since her perfumes are now more of a discount fashion store item), which means that materials & manufacturing cost need to still be $10 (or less). So in order to hit those margins, details get removed - like a ribbon, pump, charms, etc. I read something that said they stopped using crystals on the neck of the Fantasy bottle due to complaints of them falling off because the glue didn’t adhere well enough to the mystery metal of the bottle neck - something that only showed as a weak bonding over time/affected by being in warm temperatures.