Move over Drake, Spotify has a new king.
It seems like every week, an artist breaks some Spotify streaming record. It's a sign of the times; streaming dominates physical album sales, and we're venturing into a new frontier that music consumers aren't sure how to fully handle yet.
Did you know Tidal recently became the first service to offer “Master-Quality” streaming? Me either. What does it all mean?
While we piece together the many accolades, one to golf clap at is Ed Sheeran's dual Divide releases. Both of his new tunes he released last Friday, “Shape Of You” and “Castle On The Hill,” broke Spotify's release day streaming record previously held by One Direction for their single "Drag Me Down," which had 4,759,698 plays back in July 31 2015, Billboard reports.
“Shape Of You” was streamed 6,868,642 times, while “Castle On The Hill” racked up 6,168,395 plays.
Sheeran’s two comeback singles reached more than 25.8 million global Spotify streams in 48 hours, and its accompanying lyric videos enjoyed more than 10 million combined hits on YouTube in the first 24 hours, a feat which represents his fastest-ever video launches, the music major notes.
His new tunes also dominated the iTunes charts and gets a thumbs up from his bestie, Taylor Swift.
It's only a matter of time until this record is broken. Speaking of Swift...