UPDATE // MARCH 13:
Ed pulled through! Divide easily debuts at No. 1 on the Billboard 200 with 451,000 equivalent album units (322,000 in traditional album sales) – the biggest opener in 2017 thus far.
Numbers jargon from Billboard:
This is Sheeran’s second No. 1 album on the Billboard 200, following the chart-topping bow of his previous studio effort, x (Multiply), in 2014. That set launched with 209,000 in traditional album sales (before the Billboard 200 transitioned to a ranking based on equivalent album units).
Additionally, ÷ logs the biggest streaming week for an album since 4 Your Eyez Only’s debut frame. ÷ earned 90,000 streaming equivalent album units (which equates to 134.6 million streams of songs from the album in the tracking week). 4 Your Eyez Only arrived with 118,000 streaming equivalent album units (176.9 million streams of the album’s songs).
EARLIER // MARCH 11:
Killing it, Ed!
Ed Sheeran’s promo hustle for his new album, Divide, has been on point and it looks like he’s going to see one hell of a debut on the forthcoming Billboard 200 Albums chart.
Earlier this week, Hits Daily Double upped their estimate for the new release, pushing his sales figure to the whopping 435-445,000 (SPS) range. It was original set to hit the 425K ballpark, but it's certainly gaining momentum. Expect a steady flow of sales in the coming weeks, particularly due to his forthcoming appearance on James Corden's "Carpool Karaoke." Trailing Ed is Bruno Mars (56-60K), Future (55-59K) and the rapper's self-titled release (51-55K). Stay tuned for official word on Sheeran's sales on Sunday.
Over in the UK, Sheeran's set has become the fastest-selling album by a male artist. Meanwhile, his tracks ("Shape Of You," "Galway Girl," "Castle On The Hill," "Perfect" and "New Man") occupy the top five spots on the singles chart. Calvin Harris took to Twitter to congratulate and (jokingly) diss the singer in a tweet after hearing the announcement.
Ed Sheeran just beat my UK record top 10s from 1 album in ONE WEEK congrats Ed but also fuck you I love you but also fuck you ❤️@edsheeran
— Calvin Harris (@CalvinHarris) March 11, 2017