Ed takes the jungle-infused "Shape of You" in a different direction.
As entertaining as the video undoubtedly is, it doesn't appear to have a huge amount to do with the song or its obvious themes, except perhaps if Sheeran was admiring the voluptuous shape of his sumo opponent. All things considered, the jungle/R&B influenced effort may have set better across something a little more summery and a little less... well, England. Nonetheless, the profoundly bizarre video is unlikely to dampen enthusiasm for the track itself, which has hit number 1 in a staggering 24 countries and counting.
With just over a month until his third studio album and an arena tour on the horizon, 2017 is still looking good for Ed. Undoubtedly part of the benefit of being such a unique act is that it doesn't feel like Sheeran is facing much mainstream competition from his contemporaries at the moment, principally because he doesn't really have any.