Ruth says the clip is inspired by Peter Pan because "in this day and age... kids are too eager to grow up so fast."
Ruth B premiered her dreamy Peter Pan-inpired new music video for "Lost Boy."
More than a year since its release, the Canadian singer-songwriter finally premiered a visual for her piano-ballad song "Lost Boy."
In the Emil Nava-directed clip (Ed Sheeran, Calvin Harris), Ruth plays the piano while surrounded by books, letters, umbrellas and dancers that are suspended in mid-air.
"The video is light and mystical and allows the lyrics to tell the story," Ruth tells TeenVogue of its concept. "I've always loved the story of Peter Pan. I love the idea of a place where nobody grows up. I think it's especially important in this day and age where I find kids are too eager to grow up so fast."
The song, which was inspired by the TV show Once Upon A Time, came "very easily" to Ruth. "When I sat down to write it I wasn't thinking 'let me write a song.' I just thought, 'what would I want to do in Neverland? Who would l want to see in Neverland? What would I want to be told?' I tried to keep it as real as I could."