In four short weeks, Drake has paved his way towards the biggest selling album of the year.
But not with physical sales.
As previously reported, Drake’s ‘Views’ has held Ariana Grande off the number one spot this week, and it would seem that his incredible success is down to the power of streaming, as Billboard reports that the album has been streamed over a billion times in the US alone.
The songs from ‘Views’ – including current number one “One Dance” – have now been listened to 1.07 billion times, primarily on Apple Music, with which Drake has a mutually beneficial promotional deal. He now joins the ranks of ‘Beauty Behind the Madness’ and ‘Purpose’ by The Weeknd and Justin Bieber respectively, and of course his own 2015 smash ‘If You’re Reading This It’s Too Late’ which racked up an impressive 1.06 billion streams.
It’s worth noting though, that whilst ‘If You’re Reading This…’ has been out for well over a year, ‘Views’ is only in its fourth week of sales, making Drake’s accomplishment even more impressive.
Drake’s success, however, appears to be purely based on ‘Views” streaming power, given that Ariana Grande’s ‘Dangerous Woman’ (which debuted at number two) sold almost three times the number of copies Drake moved last week. There’s no doubting that to be on top in 2016, you need to have the power of the stream.