The wait is ovo.
Drake first announced his forthcoming project More Life in October of 2016. It was rumored to drop in December, but the Canadian MC decided to push it back until early 2017. We're a week into March, and still no word as to when he plans on releasing it... until now. Hits Daily Double claims Drake will unveil it this weekend:
A Drake album containing 20 newly recorded tracks could surprise-drop as soon as this weekend from YMCMB/Republic. According to U.K. sources, much of the LP was recorded with British and European collaborators during Drake’s January-February Boy Meets World Tour of Europe and the U.K., as he begins to make his brand more global.
Fans were under the impression More Life would hit March 4. Last week, the OVO boss posted a message to fans in Swedish during his stop in Sweden on the Boy Meets World Tour.
According to Rap-Up, it read “Om du över sätter det här är det försent,” which translates to: “If you’re reading/translating this, it’s too late,” a nod to his 2015 mixtape If You’re Reading This It’s Too Late. Beneath the Swedish writing was the date “March 4, 2017” and the title "More Life." He signed it “Pojken,” which means “The Boy.” A while later, Drake deleted it. Some fans believe it wasn't a hint at when the playlist debuts, but rather a poorly timed/written message. One fan pointed out, “It’s likely he posted it as a joke/shoutout to Sweden, signed it March 4 because that’s the date [his tour is] in Sweden then added More Life because he’s always saying it,” the person noted (via XXL). “Probs deleted it because he realized the connotations.”
As for the sound of More Life, Drake says it's "based off of our concept that is OVOSOUND Radio.”
“You’ll kind of hear it when you hear the project," he said. "I love the way it’s put together. It’s really put together as a seamless listen. Basically, what I asked myself was, ‘What would happen if I just did an OVOSOUND Radio but every song was a new Drake song?’ That was kind of my idea for it.’
“It’s just an evolution of the mixtape,” he added. “It was getting tough to be like, ‘I’m dropping a mixtape but it’s for sale on iTunes.’ It was like, ‘Oh, that’s your album.’ I didn’t want people to say this is my next album. Views was my album. This is something that, after Views, I was just inspired. I wanted to keep the music flowing.”